{"page":"/blog/in-house-programmatic-operating-model","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Role","Closest BLS occupation (SOC code)","25th percentile","Median","75th percentile","Source"],"rows":[["Head of programmatic","Advertising and promotions managers (11-2011)","$91,370","$133,660","$201,050","ONET, BLS 2025"],["Head of media or marketing","Marketing managers (11-2021)","$123,020","$166,790","$216,410","ONET, BLS 2025"],["Trader, ad ops specialist","Market research analysts and marketing specialists (13-1161)","$58,350","$78,760","$108,310","ONET, BLS 2025"],["Measurement analyst","Data scientists (15-2051)","$85,660","$120,230","$158,880","ONET, BLS 2025"],["Data engineer","Software developers (15-1252)","$105,210","$135,980","$171,980","ONET, BLS 2025"],["Marketing technology analyst","Computer systems analysts (15-1211)","$82,860","$105,850","$134,110","ONET, BLS 2025"]],"sourceUrls":[["https://www.onetonline.org/link/localwages/11-2011.00"],["https://www.onetonline.org/link/localwages/11-2021.00"],["https://www.onetonline.org/link/localwages/13-1161.00"],["https://www.onetonline.org/link/localwages/15-2051.00"],["https://www.onetonline.org/link/localwages/15-1252.00"],["https://www.onetonline.org/link/localwages/15-1211.00"]]}