{"page":"/blog/in-house-programmatic-operating-model","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Annual programmatic budget","Team base pay as a share of budget","Plain-English test"],"rows":[["$5 million","10.9%","The team must recover about 11 cents of every media dollar"],["$20 million","2.7%","The team must recover about 3 cents of every media dollar"],["$50 million","1.1%","The team must recover about 1 cent of every media dollar"]],"sourceUrls":[[],[],[]]}