{"page":"/blog/in-house-programmatic-operating-model","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Clause","What it should say","Why it matters"],"rows":[["Data ownership","All campaign data, audiences, logs and reports belong to the advertiser","You keep the history if the agency changes"],["Log access","Bid- and impression-level files delivered to the advertiser's storage on a fixed schedule","Lets you audit fees and supply without asking"],["Fee disclosure","Every platform, data and agency fee itemised; no undisclosed margin on media","Separates the agency's work from media cost"],["Seat and admin rights","The advertiser holds admin rights on every seat; the agency has user rights","Prevents lock-out at the end of the contract"],["Exit and transition","A notice period, a handover plan and continued data access during transition","Keeps campaigns running while ownership moves"]],"sourceUrls":[[],[],[],[],[]]}