{"page":"/blog/in-house-programmatic-operating-model","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Factor","Points to full in-house","Points to hybrid","Points to agency-led on own seats"],"rows":[["Programmatic budget relative to team cost","Team cost is a small share of budget","Mid-size budget with one or two dominant channels","Team cost would be a large share of budget"],["Data advantage","You hold data that changes bids daily (stock, prices, loyalty)","Data matters in some channels","Data matters mainly for measurement"],["Channel mix","Mostly display, video and retail media you can trade daily","Mix of always-on lines and TV or CTV upfronts","Many channels, many markets"],["Hiring market","You can hire and keep traders and engineers","You can hire a small core team","Hiring is hard or slow"],["Need for buying scale","Low","High in some channels","High across the board"],["Transparency need","Bid-level evidence on every dollar","Bid-level on in-house lines","Disclosed fees and full data access"],["Speed of decisions","Same-day changes are worth money","Weekly cadence is fine in some channels","Agency cadence is acceptable"]],"sourceUrls":[[],[],[],[],[],[],[]]}