{"page":"/blog/in-store-retail-media","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Zone","Format","What a brand buys","Sourced example"],"rows":[["Outside and entrance","Front-of-store screens, forecourt and fuel screens","Reach at the start of the trip","CVS installed almost 500 front-entrance screens in 2025 and planned 1,000 in 2026 (Modern Retail, 6 Jan 2026)"],["Main floor","Large-format screens and TV walls","Brand video near a department","Home Depot Kitchen Displays, 75 to 85 inches, in more than 1,400 stores (company claim) (Orange Apron Media, accessed 9 Nov 2026)"],["Aisle and endcap","Endcap, shelf-edge and side-cap screens","Messages next to the product","Kroger chose endcaps, store fronts and the frozen section for its Barrows screens (Modern Retail, 6 Jan 2026)"],["Shelf","Electronic shelf labels and smart rails","Shelf-level messages tied to stock and price","Carrefour will digitise all French hypermarkets and supermarkets with Vusion by 2030 (PPC Land, 6 Apr 2026)"],["Service areas","Pharmacy waiting-area screens, pro desks","Captive dwell time","CVS screens in pharmacy waiting areas of about 2,000 stores (Modern Retail, 6 Jan 2026)"],["Checkout","Self-checkout and point-of-sale screens","Last message before payment","CVS expected checkout ads on point-of-sale systems in about 7,000 stores in 2026 (same source)"],["Whole store","In-store audio","Spots across the store, often by daypart","CVS audio in 7,200 locations (same source)"],["Mobile in store","Smart carts","Personalised ads during the trip","Instacart is winding down its Caper cart business by the end of Q2 2027 (Grocery Dive, 27 Oct 2026)"]],"sourceUrls":[["https://www.modernretail.co/marketing/retailers-like-kroger-cvs-plan-many-more-screens-for-in-store-ads-in-2026/"],["https://www.orangeapronmedia.com/solutions/in-store/"],["https://www.modernretail.co/marketing/retailers-like-kroger-cvs-plan-many-more-screens-for-in-store-ads-in-2026/"],["https://ppc.land/carrefour-bets-on-ai-chatgpt-and-smart-shelves-to-win-european-retail/"],["https://www.modernretail.co/marketing/retailers-like-kroger-cvs-plan-many-more-screens-for-in-store-ads-in-2026/"],[],[],["https://www.grocerydive.com/news/instacart-stops-smart-carts-business/872824/"]]}