{"page":"/blog/in-store-retail-media","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Input","Illustrative value","Running total"],"rows":[["Weekly footfall per store","15,000 visits","15,000"],["Store count","40 stores","600,000 visits a week"],["Campaign duration","2 weeks","1,200,000 visits"],["Aisle penetration (share of visits passing the frozen aisle)","35%","420,000 visits pass the screens"],["Placements per store in that aisle","2 screens, counted once per visit here","420,000"],["Share of voice (one slot in a six-slot loop)","1/6","70,000 opportunities to see"]],"sourceUrls":[[],[],[],[],[],[]]}