{"page":"/blog/kevel-vs-topsort-vs-criteo-vs-mirakl","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Kevel","Topsort","Criteo","Mirakl Ads"],"rows":[["Build model","API ad server; retailer builds the experience (Kevel docs)","Auction API or low-code ad platform (Topsort docs)","Managed platform with supply and demand tools (10-K)","Marketplace-native platform, also sold to non-marketplaces (Mirakl Ads)"],["Who sells to brands","The retailer; outside demand via KRX exchange, The Trade Desk, Skai","The retailer; brands also buy through Toppie and Skai","Criteo's Commerce Max plus Google SA360 (beta), Microsoft Advertising, Mirakl Ads","Marketplace sellers self-serve; Criteo and Google Shopping extend reach"],["Sponsored products","Yes","Yes","Yes","Yes"],["Display and video","Yes, any format the retailer renders","Banners, sponsored brands, video","Auction display (June 2025), onsite video (April 2025)","Display, shoppable and video formats listed"],["Offsite","Via Nexta, acquired 11 February 2025","Added 2025","Yes, Commerce Max","Google Shopping overflow"],["In-store","Formats served by API, including screens","Added 2025","n/d","Broadsign partnership, 24 June 2026"],["Self-serve for brands","Kevel Console","Ad platform and Toppie","Commerce Max","Built in for sellers"],["Pricing published","n/d","n/d","Fee types, not rates","n/d; category floor prices set by retailer"],["Dated retailer examples","Tesco Media (12 Oct 2026), Dollar General (4 May 2026)","Breuninger (7 Oct 2025)","Lidl (19 May 2026), Loblaw Advance (5 Aug 2026)","Rakuten France (11 Mar 2025), La Redoute (15 Jun 2026)"],["Ownership","Private, venture-backed","Private","Public (Nasdaq: CRTO)","Private (Mirakl SAS)"]],"sourceUrls":[["https://dev.kevel.com/docs/understanding-kevel","https://docs.topsort.com/en/overview/pick-an-integration-path.md","https://www.sec.gov/Archives/edgar/data/1576427/000157642726000014/crto-20251231.htm","https://www.mirakl.com/products/ads/"],[],[],[],[],[],[],[],[],[]]}