{"page":"/blog/kevel-vs-topsort-vs-criteo-vs-mirakl","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Vendor","What is public","Source"],"rows":[["Kevel","Describes the Retail Media Cloud as a SaaS platform; no fee model","Kevel"],["Topsort","Nothing on fees","Topsort"],["Criteo","Retailer SSP fee, sometimes a technology fee; brand DSP fee","Criteo 10-K"],["Mirakl Ads","Retailer sets category floor prices; seller budgets drawn from seller balances","Mirakl Ads"]],"sourceUrls":[["https://www.kevel.com/retail-media"],["https://www.topsort.com/"],["https://www.sec.gov/Archives/edgar/data/1576427/000157642726000014/crto-20251231.htm"],["https://www.mirakl.com/products/ads/"]]}