{"page":"/blog/made-for-advertising-sites","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Characteristic (ANA, 4A's, ISBA, WFA)","What the definition says","Signal a vendor can measure","Why a legitimate publisher can trip it"],"rows":[["1. High ad-to-content ratio","Usually at least twice the internet average, for example 30% or more on desktop (ANA, Dec 2023)","Share of the rendered page area covered by ads","Short news pages and recipe pages with long ad rails"],["2. Rapidly auto-refreshing ad placements","Many refreshing banners, autoplay video, slideshows that force clicks through pages with multiple ads (ANA, Dec 2023)","Refresh interval, auctions per page view, pagination depth","Sticky units that refresh on long reads, galleries"],["3. High share of paid traffic","Little or no organic audience; buying traffic is the main cost of an MFA business (ANA, Dec 2023)","Referrer mix: social and native ads versus direct and search","Publishers that buy promotion for a launch or a big story"],["4. Generic content","Non-editorial, templated, syndicated, dated or regurgitated articles (ANA, Dec 2023)","Duplicate-text checks, originality and AI-content classifiers","Wire copy and licensed syndication"],["5. Poorly designed, templated sites","Template layouts repeated across domains (ANA, Dec 2023)","Template fingerprints shared across many domains","Small publishers on common themes"]],"sourceUrls":[["https://www.adslot.com/wp-content/uploads/2023/12/ana-programmatic-media-supply-chain-transparency-study.pdf"],["https://www.adslot.com/wp-content/uploads/2023/12/ana-programmatic-media-supply-chain-transparency-study.pdf"],["https://www.adslot.com/wp-content/uploads/2023/12/ana-programmatic-media-supply-chain-transparency-study.pdf"],["https://www.adslot.com/wp-content/uploads/2023/12/ana-programmatic-media-supply-chain-transparency-study.pdf"],["https://www.adslot.com/wp-content/uploads/2023/12/ana-programmatic-media-supply-chain-transparency-study.pdf"]]}