{"page":"/blog/made-for-advertising-sites","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Company","Role","Public MFA policy or statement","Date and source"],"rows":[["Sharethrough","SSP","Removed MFA domains from off-the-shelf deals and custom PMPs created after 1 July 2023, using Jounce Media data (as quoted by Adalytics)","Digiday, 19 Jul 2023; Adalytics, Mar 2024"],["PubMatic","SSP","Said it was removing MFA inventory from the auction packages it sells","Digiday, 19 Jul 2023"],["Magnite","SSP","Blocks MFA and unsafe traffic-acquisition inventory from its auction packages and Magnite-sourced deal IDs; tags MFA sites with Jounce Media, Similarweb and others; leaves open-market choices to buyers","Magnite, 12 Jul 2023"],["Index Exchange","Exchange","Said it blocks low-quality inventory with high ad density and high social or display traffic, \"common criteria of MFA content\"","Digiday, 19 Jul 2023"],["OpenX","SSP","With buyer MiQ, merged MiQ's list with Jounce's to remove MFA from MiQ's deals; said a wider technical fix was in progress","Digiday, 19 Jul 2023"],["Google (AdSense, Ad Manager)","Ad network and exchange","Publisher Policies bar Google-served ads on screens with low-value or replicated content, or with more ads than publisher content","Google Publisher Policies, accessed 9 Nov 2026"]],"sourceUrls":[["https://digiday.com/marketing/ad-tech-industry-gears-up-to-combat-mfas","https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024"],["https://digiday.com/marketing/ad-tech-industry-gears-up-to-combat-mfas"],["https://magnite.com/blog/how-magnite-helps-buyers-navigate-made-for-advertising-to-drive-brand-impact"],["https://digiday.com/marketing/ad-tech-industry-gears-up-to-combat-mfas"],["https://digiday.com/marketing/ad-tech-industry-gears-up-to-combat-mfas"],["https://support.google.com/publisherpolicies/answer/10502938?hl=en"]]}