{"page":"/blog/marketplace-retail-media","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Company","Ad product","Latest disclosed figure","Period","Seller or brand scale","Source"],"rows":[["Amazon","Amazon Ads (sponsored ads, DVA, Prime Video)","$19.64 billion advertising services, +11%","Q3 2026","n/d on this page","PPC Land, 29 Oct 2026"],["eBay","Promoted Listings, Promoted Offsite","$575 million first-party ads, +16%; $607 million total","Q3 2026","6 million sellers used ads; 1.3 billion of 2.7 billion listings promoted","Value Added Resource, 29 Oct 2026"],["Mercado Libre","Mercado Ads","+58% in USD, +51% FX-neutral (no dollar figure given)","Q3 2026","GMV about $23 billion in the quarter","Mercado Libre, 4 Nov 2026"],["Etsy","Etsy Ads, Offsite Ads","Services revenue (Etsy Ads plus shipping labels) $224.3 million, +15%","Q3 2026","GMS $2.65 billion","Value Added Resource, 31 Oct 2026"],["Zalando","Zalando Marketing Services (ZMS)","Retail media +42% (no revenue figure given)","2025","7,000+ brands; ZMS \"4k+ active brands\" (company claim)","Zalando, 12 Mar 2026; Zalando Partner, accessed 9 Nov 2026"],["OTTO (Otto Group)","OTTO Advertising","Retail media revenue +49%","FY2025/26","About 6,200 marketplace partners","PPC Land, 27 Mar 2026"],["Wayfair","Supplier advertising (\"retail media\")","n/d; named as a gross-margin driver","Q1 2026","n/d","Wayfair Q1 2026 call, 30 Apr 2026"]],"sourceUrls":[["https://ppc.land/amazon-ad-revenue-growth-drops-to-11-after-prime-day-moves-to-june/"],["https://www.valueaddedresource.net/ebay-q3-2026-earnings/"],["https://news.mercadolibre.com/en/financial-results-3erd-quarter-2026"],["https://www.valueaddedresource.net/etsy-q3-2026-earnings/"],["https://www.eqs-news.com/news/corporate/zalando-delivers-strong-2025-results-expects-further-acceleration-in-2026-through-scaling-ai-innovations-and-announces-a-share-buy-back-of-up-to-300-million-euros/f8a75a56-bc84-436a-9e2b-9b35711eb5ec_en","https://partner.zalando.com/services/marketing"],["https://ppc.land/otto-advertising-posts-49-retail-media-growth-after-dsp-and-keyword-targeting-push/"],["https://www.fool.com/earnings/call-transcripts/2026/04/30/wayfair-w-q1-2026-earnings-call-transcript/"]]}