{"page":"/blog/marketplace-retail-media","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Input","Value","Calculation"],"rows":[["Price of the item","$40.00","given"],["Seller's margin before advertising","25%","$40.00 × 0.25 = $10.00 profit per sale"],["Conversion rate from ad click to order","5%","1 sale per 20 clicks"],["Break-even cost per click","$0.50","$10.00 ÷ 20 clicks"]],"sourceUrls":[[],[],[],[]]}