{"page":"/blog/maryland-modpa-sensitive-data-advertising","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Ad use of health-related data","What the text turns on","Reading"],"rows":[["Showing an ad on a third-party site based on a health interest segment","Is targeting needed to provide a product the consumer requested?","Hard to fit; the consumer did not request the ad"],["Building a lookalike audience from people who bought a health product","Same; plus \"share\" with the platform","Hard to fit"],["Sending a \"prescription ordered\" conversion event to an ad platform","Measurement is not a product the consumer requested","Hard to fit"],["Order confirmation email for a requested prescription refill","Needed to deliver the requested service","Fits the exception"],["Ads chosen from the page's content, with no profile","Not \"targeted advertising\" under 14-4701(hh); no sensitive data processed","Outside the rule"],["Selling a health segment to a data marketplace","Sale of sensitive data, 14-4707(a)(2)","Prohibited by the text"]],"sourceUrls":[[],[],[],[],["https://mgaleg.maryland.gov/mgawebsite/Laws/StatuteText?article=gcl&section=14-4701&enactments=false"],["https://mgaleg.maryland.gov/mgawebsite/Laws/StatuteText?article=gcl&section=14-4707&enactments=false"]]}