{"page":"/blog/maryland-modpa-sensitive-data-advertising","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Component","Section","What changes under the text"],"rows":[["Health interest and lookalike segments","14-4707(a)(1); Chapter 874","Inferred health traits are sensitive data; use only where strictly necessary for a requested product"],["Data sales and marketplaces","14-4707(a)(2)","No sale of sensitive data"],["Conversion APIs and measurement","14-4707(a)(1)","Health events count as processing and sharing of sensitive data"],["Location products","14-4701(x); 14-4704(3)","Device and vehicle location is sensitive; no geofence within 1,750 feet of covered facilities"],["Under-18 audiences","14-4707(a)(4)-(5)","No targeted ads or sales where the controller knew or should have known"],["Collection on sites and apps","14-4707(b)(1)(i)","Only what is reasonably necessary and proportionate for the requested product"],["Assessments","14-4710","Documented assessment for targeted ads, sales and sensitive data"]],"sourceUrls":[[],[],[],[],[],[],[]]}