{"page":"/blog/modpa-strictly-necessary-advertising","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Provision","What it says","Source"],"rows":[["Maryland Commercial Law § 14-4707(a)(1)","Maryland limits collection, processing and sharing of sensitive data to strict necessity for a specific requested product or service.","Source text"],["Maryland Commercial Law § 14-4707(a)(2)","The Act bars covered controllers from selling sensitive data.","Source text"],["Maryland Commercial Law § 14-4701(gg)–(hh)","Consumer health data is a sensitive attribute under the amended definition.","Source text"],["Maryland Commercial Law § 14-4701(ii)","The Act excludes ads based on the current visit and several other activities from its targeted advertising definition.","Source text"],["Chapter 455, §§ 2 and 4","The original Act took effect on 1 October 2025 and excludes processing before 1 April 2026.","Source text"]],"sourceUrls":[["https://mgaleg.maryland.gov/2026RS/Chapters_noln/CH_874_hb0711t.pdf"],["https://mgaleg.maryland.gov/2026RS/Chapters_noln/CH_874_hb0711t.pdf"],["https://mgaleg.maryland.gov/2026RS/Chapters_noln/CH_874_hb0711t.pdf"],["https://mgaleg.maryland.gov/2026RS/Chapters_noln/CH_874_hb0711t.pdf"],["https://mgaleg.maryland.gov/2024RS/chapters_noln/Ch_455_sb0541E.pdf"]]}