{"page":"/blog/modpa-strictly-necessary-advertising","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Reading","What it holds","What it relies on","What it means for a design"],"rows":[["A cautious reading","Health-based audience selection and measurement normally serve the advertiser rather than the specific service the consumer requested. The separate sale bar remains even when a consumer has expressed interest.","§ 14-4707(a)(1)–(2) and the words specific product or service","The design leaves health-based selection and measurement out of campaigns for covered Maryland data."],["A permissive reading","When a consumer explicitly requests a service made up of condition-specific messages, processing integral to delivering those messages can serve the requested product. Any sale still raises the separate statutory bar.","§ 14-4707(a)(1)–(2) and the scope of the consumer’s actual request","The design records the request and separates delivery from wider audience selection and reuse."]],"sourceUrls":[["https://mgaleg.maryland.gov/2026RS/Chapters_noln/CH_874_hb0711t.pdf"],["https://mgaleg.maryland.gov/2026RS/Chapters_noln/CH_874_hb0711t.pdf"]]}