{"page":"/blog/modpa-strictly-necessary-advertising","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Option","What it gives the business","What stays open","How hard it is to reverse"],"rows":[["Suppress health-based audiences and measurement for Maryland","Keeps delivery independent of those audiences and measurement fields.","State coverage and geography accuracy still matter.","Filters can change, while prior disclosures and reports need separate handling."],["Limit the program to requested services","Lets a business examine a narrower program with evidence of the request.","Whether each processing step is strictly necessary remains open.","New requests can stop, while stored records and vendor terms need review."],["Place ads by page context without consumer health data","Uses editorial content as the placement input.","Request fields may still identify or reveal information about a person.","Page categories and payload fields can usually be revised separately."]],"sourceUrls":[[],[],[]]}