{"page":"/blog/netflix-lego-pg-in-house-ad-tech","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Layer","Netflix","Lego","P&G"],"rows":[["DSP / bidder","Rented (five partners in 2026)","Rented","Rented"],["Clean room","Rented (Snowflake, AWS, InfoSum)","n/d","n/d"],["Third-party measurement","50+ vendors","n/d","Industry (Aquila)"],["Agency relationship","Agencies as buyers (Dentsu, Horizon, Omnicom, PMG, Tinuiti named for planning APIs, Netflix, 13 May 2026)","Publicis One global media","Creative agencies retained"]],"sourceUrls":[[],[],[],["http://about.netflix.com/en/news/netflix-upfront-2026-get-closer"]]}