{"page":"/blog/offsite-retail-media-explained","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Network","Offsite routes in use","Named partners","Measurement offered","Source"],"rows":[["Walmart Connect","1, 2, 3","The Trade Desk, Yahoo DSP, Magnite, Google DV360, FreeWheel, Index Exchange, PubMatic, VIZIO","Closed-loop omnichannel sales; CTV new-to-brand median 44% in FY2026 (company claim)","Walmart Connect, 27 Apr 2026"],["Amazon Ads","1","Amazon properties and the open internet through DVA+","Amazon Marketing Cloud on AWS Clean Rooms","Amazon Ads, 29 Sep 2026"],["Kroger Precision Marketing","2, 4","Google DV360 and YouTube, LiveRamp, MetaRouter, TikTok","SKU-level sales reporting in DV360","PPC Land, 24 Mar 2026"],["Instacart Ads","2, 4","Google, Meta, NBCUniversal, Pinterest, Roku, The Trade Desk, TikTok, YouTube","Closed-loop measurement on partner campaigns","Instacart, accessed 9 Nov 2026"],["Albertsons Media Collective","2","Google DV360 and YouTube","SKU-level sales reporting","PPC Land, 28 Apr 2026"],["Mercado Ads (Mercado Libre)","4","Netflix, TikTok","Off-platform exposure linked to shopping on Mercado Libre","Mercado Libre, 4 Nov 2026"],["Dollar General Media Network","2","The Trade Desk, Kevel","Onsite and offsite reported in one framework","Marketing Dive, 4 May 2026"]],"sourceUrls":[["https://www.walmartconnect.com/resources/articles/2026/new-pathways-to-programmatic-CTV-at-scale"],["https://advertising.amazon.com/library/news/amazon-ads-agent"],["https://ppc.land/kroger-joins-googles-commerce-media-suite-to-unlock-sku-level-sales-data-on-youtube/"],["https://company.instacart.com/ads/off-platform"],["https://ppc.land/albertsons-brings-grocery-shopper-data-to-youtube-via-googles-ad-suite/"],["https://news.mercadolibre.com/en/financial-results-3erd-quarter-2026"],["https://www.marketingdive.com/news/dollar-general-bridges-onsite-offsite-retail-media-with-new-solution/819190/"]]}