{"page":"/blog/pharma-programmatic-advertising","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Platform","Prescription drug ads","Health data in targeting","Source"],"rows":[["Google Ads","Pharmaceutical manufacturers \"must be certified by Google\" and may advertise in select locations only","Customer Match bars \"products related to sensitive information, such as pharmaceutical products\"; \"Health\" is a restricted category for personalized ads","Healthcare and medicines; Customer Match; Personalized advertising, all accessed 9 November 2026"],["Meta","US, Canada and New Zealand only, ages 18 and up, with Meta authorization; manufacturers may use LegitScript certification or Meta's internal review","Business Tools Terms bar data that \"includes or is based on, directly or otherwise, health information\"; from 2 September 2025, audiences suggesting health conditions are flagged and cannot run","Drugs and Pharmaceuticals, change log to 27 February 2025; Business Tools Terms, effective 3 November 2025; Custom Audiences, updated 14 July 2026"]],"sourceUrls":[["https://support.google.com/adspolicy/answer/176031?hl=en","https://support.google.com/adspolicy/answer/6299717?hl=en","https://support.google.com/adspolicy/answer/143465?hl=en"],["https://transparency.meta.com/policies/ad-standards/restricted-goods-services/drugs-pharmaceuticals/","https://www.facebook.com/legal/technology_terms","https://developers.facebook.com/documentation/ads-commerce/marketing-api/audiences/guides/custom-audiences"]]}