{"page":"/blog/pharmacy-retail-media-networks","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Network (owner, market)","Launched","Loyalty data and scale","Formats","Partners","Latest dated fact"],"rows":[["Walgreens Advertising Group (Walgreens, US)","3 Dec 2020 (Marketing Dive)","myWalgreens; 100M+ members and 9,000+ stores at launch (same source)","Owned digital, in-store, offsite display and video, social, streaming audio, email; order-confirmation ads","Rokt, from December 2025 (Digital Commerce 360, 9 Dec 2025); Looma for screens","Looma screens in 1,200 stores from October 2026 (Modern Retail, 11 Sep 2026)"],["CVS Media Exchange (CVS Health, US)","August 2020 (Marketing Dive, 3 Dec 2020)","ExtraCare; 90M+ members (Beet.TV, 16 Jul 2025)","CVS.com, in-store digital, digital end caps, checkout screens, pharmacy waiting-area screens, offsite","Clean room collaboration with Reddit (same source)","Digital end caps in 600+ stores; about 11,000 screens expected in 2026 (Modern Retail, 11 Sep 2026)"],["Boots Media Group (Boots, UK)","September 2021, with Threefold (Retail Week, 17 Sep 2021)","Advantage Card; 17M active members, 2,300 stores (same source)","Digital, stores, social and other third-party channels","Criteo and LiveRamp for omnichannel attribution (ExchangeWire, 12 Nov 2024)","Online plus in-store sales showed a 22% higher ROAS than online only (Criteo analysis, company claim, same source)"],["Optimo (Superdrug, UK)","October 2023 (Marketing Beat, 27 Oct 2023)","Health & Beautycard; 19M+ active members, about 800 stores (Superdrug)","Onsite display and sponsored products, offsite, about 500 store screens from April 2025 (Retail Gazette, Apr 2025)","n/d","Store screens live from April 2025"],["Chemist Warehouse (Australia)","n/d","n/d","n/d","n/d","No public retail media network announcement found"],["Priceline Pharmacy (Wesfarmers Health, Australia)","n/d","Sister Club; 9.5M+ members (B&T, Nov 2025)","Omnichannel","Zitcha, chosen for self-serve (same source)","Zitcha partnership, November 2025"],["dmr Advertising (DocMorris, Germany)","September 2023, with Criteo (PPC Land, 15 Jul 2026)","Online pharmacy shoppers","Sponsored product ads, native brand ads","Criteo","Sits in a Digital Services segment that grew 80% to CHF 13.9M in Q2 2026 (same source)"]],"sourceUrls":[["https://www.marketingdive.com/news/walgreens-debuts-retail-media-network-with-revamped-loyalty-program-front/591550/","https://www.digitalcommerce360.com/2025/12/09/walgreens-adopts-rokt-for-retail-media-network-expansion/","https://www.modernretail.co/marketing/walgreens-says-its-focused-on-higher-peforming-ad-placements-as-it-tries-again-with-digital-screens/"],["https://www.marketingdive.com/news/walgreens-debuts-retail-media-network-with-revamped-loyalty-program-front/591550/","https://www.beet.tv/2025/07/from-retail-media-to-reddit-cvs-media-exchange-celebrates-five-years.html","https://www.modernretail.co/marketing/walgreens-says-its-focused-on-higher-peforming-ad-placements-as-it-tries-again-with-digital-screens/"],["https://retail-week.com/health-and-beauty/boots-launches-marketing-agency-to-supercharge-brand-partners-campaigns/7040611.article","https://www.exchangewire.com/blog/2024/11/12/liveramp-criteo-collaborate-to-propel-first-party-data-capabilities-for-omnichannel-retail-media-with-boots-as-launch-partner/"],["https://www.marketing-beat.co.uk/2023/10/27/superdrug-retail-media-network/","https://www.superdrug.com/test/optimo","https://www.retailgazette.co.uk/blog/2025/04/superdrugdigital-screens/"],[],["https://www.bandt.com.au/priceline-pharmacy-bolsters-retail-media-network-by-teaming-up-with-zitcha/"],["https://ppc.land/docmorris-retail-media-unit-grows-inside-a-segment-up-80-in-q2/"]]}