{"page":"/blog/prebid-server-self-hosting-guide","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Option","What you run","What you do not control","Cost structure","When it fits"],"rows":[["Self-hosted on a public cloud (AWS used here)","PBS instances, Prebid Cache, cache backend, stored-request database, load balancers, metrics, in one or more regions","The cloud provider's network and pricing","Compute, cache, load balancer, egress; priced below","Multi-region traffic; teams already on the cloud; need to own bid data"],["Self-hosted on-premises or colocation","Everything above on your own hardware behind your own edge","Nothing, except peering","Capital hardware plus bandwidth and staff; no per-GB egress","Publishers with existing data centres or sovereignty requirements; the trade-offs are in managed vs on-prem"],["Managed Prebid Server host","Nothing; the host runs PBS and gives you account configuration and reporting","Software version, bidder enablement, bid-stream visibility, cookie-sync domain","Revenue share or fee (none of the 21 providers publishes a price) (Prebid.org managed services)","Publishers without platform engineers; short time to value"]],"sourceUrls":[[],[],["https://prebid.org/managed-services/"]]}