{"page":"/blog/programmatic-advertising-courses","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Role","First 30 days","Days 31 to 60","Days 61 to 90"],"rows":[["Newcomer or career changer","IAB DMFC study, or free platform intro courses","One DSP course (Edge Academy or Skillshop DV360)","Read our RTB and OpenRTB guides; consider the IAB DMFC exam"],["Agency or brand trader","The DSP course for your platform","A retail media academy if you buy retail media","IAB DBPC if you want a portable credential"],["Publisher ad ops","Skillshop Google Ad Manager training, or your ad server's docs","Prebid.org docs and a test setup","IAB DAOC exam"],["Publisher or ad tech engineer","Prebid.org developer docs","OpenRTB 2.6 specification","Prebid Server docs and a local deployment"],["Retail media team","The academy of each network you sell or buy","Amazon Ads Academy programmatic courses","Measurement and clean room reading"]],"sourceUrls":[[],[],[],[],[]]}