{"page":"/blog/programmatic-advertising-strategy-2027","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Forecast","Forecaster and date","Figure","Source"],"rows":[["Agentic advertising spend in 2027","\"Most optimistic forecasts\", cited by Michael Barrett, Magnite, 16 Jul 2026","$600 million to $700 million","PPC Land, 2 Aug 2026"],["US ad spend and CTV growth (2026 baseline; 2027 edition not yet out)","IAB Outlook Study, 28 Jan 2026","US ad spend +9.5%, CTV +13.8% in 2026","PPC Land, 31 Jan 2026"],["The Trade Desk Q3 2026 revenue","The Trade Desk (company outlook), 6 Aug 2026","At least $650 million","The Trade Desk, 6 Aug 2026"],["Amazon advertising growth, Q4 2026","Amazon (company guidance), 29 Oct 2026","\"High teens\" year over year","PPC Land, 29 Oct 2026"],["Global retail media spend, much of it bought through DSPs offsite","WARC, Aug 2026","$223.4 billion in 2027","The Desk, 19 Aug 2026; see retail media trends 2027"]],"sourceUrls":[["https://ppc.land/magnite-ceo-caps-2027-agentic-ad-spend-near-700m-as-ai-cuts-contractor-tasks/"],["https://ppc.land/iab-forecasts-9-5-ad-growth-as-marketers-shift-toward-agentic-ai/"],["https://www.sec.gov/Archives/edgar/data/0001671933/000167193326000085/ttd-20260806x8kexx991.htm"],["https://ppc.land/amazon-ad-revenue-growth-drops-to-11-after-prime-day-moves-to-june/"],["https://thedesk.net/2026/08/warc-retail-media-ad-market-to-top-200-billion-as-growth-slows/"]]}