{"page":"/blog/programmatic-agency-audit","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Layer","Question","Evidence","Typical owner"],"rows":[["Contract compliance","Did the agency act as the contract says: as agent or principal, with disclosed fees and returned rebates?","Contract, statements of work, agency invoices, rebate statements","Procurement, legal"],["Financial reconciliation","Does every billed dollar trace to a platform cost or an agreed fee?","DSP invoices and fee reports, log-level data, ad server logs","Finance, internal audit"],["Media quality","Was the media real, measurable, viewable and on suitable sites?","Verification vendor logs, domain and app lists, made-for-advertising (MFA) lists","Programmatic lead, auditor"]],"sourceUrls":[[],[],[]]}