{"page":"/blog/programmatic-agency-audit","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","From whom","Format","Retention limit","Why you need it"],"rows":[["Agency invoices and statements of work","Agency","PDF and line-item export","Per contract","The billed side of the reconciliation"],["DSP invoices and fee reports","Agency, or the DSP directly if you own the seat","Monthly invoices, fee breakdown by line item","Per contract","Media cost versus platform, data and other fees"],["Log-level impression data","DSP (for example DV360 Data Transfer, The Trade Desk raw data feeds)","Hourly or daily files, CSV or Parquet","DV360 deletes files after 60 days (Google)","Impression-level cost, fees, domain, supply path"],["Ad server logs","Ad server (for example Campaign Manager 360)","Data transfer files","Varies by platform","Independent count of impressions and clicks"],["Verification logs","Verification vendor","Impression-level or daily by domain","Varies by vendor","Invalid traffic, viewability, measurability, suitability"],["Data provider invoices","Agency or data provider","Invoices by segment","Per contract","Third-party data charges per impression"],["Deal and supply path list","Agency, DSP","Deal IDs, supply-side platform (SSP) seats, curator fees","Not applicable","Hidden curation fees and duplicate paths"],["Rebate and incentive statements","Agency","Annual statement by vendor","Per contract","Rebates owed back to you"]],"sourceUrls":[[],[],["https://developers.google.com/bid-manager/dtv2/overview"],[],[],[],[],[]]}