{"page":"/blog/programmatic-agency-audit","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Measure","Q2 2026 reading","What to compare it with","Source"],"rows":[["TrueAdSpend (spend on quality impressions)","45.1% of spend","Your own share after the audit","Fiducia on ANA, 6 Aug 2026"],["Transaction costs (DSP, data and SSP fees)","27.2% of spend","Your total platform and data fees","Same"],["Higher-performing advertisers","52.3% converted into quality impressions","Target range for a well-run account","Same"],["Lower-performing advertisers","31.1%","Warning level","Same"],["Supply concentration","Higher performers used about 19,000 fewer domains and apps","Your count of domains and apps","Same"],["Connected TV share","41.6% of tracked spend","Your CTV share, since CTV changes the mix","Same"]],"sourceUrls":[["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"]]}