{"page":"/blog/programmatic-agency-audit","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Red flag","Why it matters","What to ask"],"rows":[["Log-level data \"not available\"","Without it, costs cannot be traced to impressions","Who owns the seat, and which export the platform offers"],["One \"media\" line on invoices","Fees and margins are hidden inside media cost","A breakdown by cost type for each month"],["Principal buys with no written opt-in","You cannot test the margin","A list of every principal buy and its approval"],["Auditor NDA lets the agency edit findings","The audit is no longer independent","Use the contract's exhibit or a standard form"],["Large share of spend on thousands of small domains","Waste and MFA risk rise with long tails","Domain and app list with spend and quality per site"],["Data fees on every impression","Third-party data applied where it adds nothing","Which segments, on which line items, with which results"],["Rebate statement shows zero","Volume incentives are common in media markets","Confirmation in writing, signed by an officer"],["Gaps that do not reverse","Timing differences should net out within a quarter","Month-by-month reconciliation across the period"]],"sourceUrls":[[],[],[],[],[],[],[],[]]}