{"page":"/blog/programmatic-audio-platforms","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Company","Role in programmatic audio","Ownership (dated)","Facts with dates","Source"],"rows":[["Spotify","Publisher; own exchange (SAX); podcast marketplace (SPAN) with Megaphone; self-serve Spotify Ads Manager","Public (NYSE: SPOT)","476 million Ad-Supported MAUs at 31 Dec 2025; Ad-Supported revenue €1,836M in 2025; €482M in Q3 2026, up 10%","20-F, FY2025; 6-K, Q3 2026"],["Spotify Ad Exchange (SAX)","Programmatic marketplace for Spotify's music, video and display inventory","Spotify","At launch: The Trade Desk, Display & Video 360 and Magnite, with Yahoo DSP and Adform to follow; podcasts \"coming soon\"","Spotify, 2 Apr 2025"],["iHeartMedia","Publisher (860+ stations, iHeartRadio, podcasts); ad tech (Triton, Voxnest, Omny Studio); SmartAudio data products","Public (Nasdaq: IHRT)","Digital Audio Group revenue $1,329.4M and podcast revenue $563.7M in 2025; number one US podcast publisher per Podtrac (company citation)","10-K, FY2025"],["Triton Digital","Audio measurement and ad tech; Triton Audio Marketplace, an open audio exchange across broadcast, podcast and streaming","iHeartMedia; bought from E.W. Scripps for $230M, closed 31 Mar 2021","Scripps had bought it in 2018 for $150M","Scripps 8-K, 31 Mar 2021; iHeartMedia 10-K"],["SiriusXM","Publisher (SiriusXM, Pandora, SiriusXM Podcast Network); SiriusXM Media ad sales","Public (Nasdaq: SIRI); current structure since 9 Sep 2024 Liberty Media transactions","About 170 million monthly listeners (company figure); Pandora and Off-platform ad revenue $1,615M in 2025","10-K, FY2025"],["Pandora","Ad-supported music streaming","SiriusXM since 1 Feb 2019","Revenue mainly from audio, display and video ads","SiriusXM, 1 Feb 2019; 10-K, FY2025"],["AdsWizz","Audio ad tech: AudioMax SSP, AudioMatic DSP, AudioGO self-serve, dynamic ad insertion; Simplecast podcast hosting","Pandora (SiriusXM)","Third-party customers include music platforms, podcasts and broadcasters (company description)","SiriusXM 10-K; AdsWizz, accessed 9 Nov 2026"],["Audacy","Publisher (200+ radio stations, podcasts)","Private since its restructuring of 30 Sep 2024; majority owned by Soros Fund Management","Shed about $1.6B of debt in restructuring; programmatic routes n/d","Philadelphia Inquirer, 1 Oct 2024; RBR, 24 Dec 2024"]],"sourceUrls":[["https://www.sec.gov/Archives/edgar/data/1639920/000162828026006874/ck0001639920-20251231.htm","https://www.sec.gov/Archives/edgar/data/1639920/000162828026066889/spot-20260930x6xk.htm"],["https://newsroom.spotify.com/2025-04-02/the-three-key-takeaways-for-advertisers-from-our-spotify-advance-event/"],["https://www.sec.gov/Archives/edgar/data/1400891/000162828026013221/ihrt-20251231.htm"],["https://www.sec.gov/Archives/edgar/data/832428/000083242821000023/ssp-20210331.htm","https://www.sec.gov/Archives/edgar/data/1400891/000162828026013221/ihrt-20251231.htm"],["https://www.sec.gov/Archives/edgar/data/908937/000090893726000006/siri-20251231.htm"],["https://www.sec.gov/Archives/edgar/data/908937/000093041319000260/c92896_ex99-1.htm","https://www.sec.gov/Archives/edgar/data/908937/000090893726000006/siri-20251231.htm"],["https://www.sec.gov/Archives/edgar/data/908937/000090893726000006/siri-20251231.htm","https://www.adswizz.com/"],["https://www.inquirer.com/business/audacy-private-bankruptcy-financial-restructuring-fcc-20241001.html","https://rbr.com/audacy-ready-to-finalize-last-chapter-11-case/"]]}