{"page":"/blog/programmatic-audio-platforms","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Rule in PTMG v2.3","What it means for a buyer"],"rows":[["A valid download needs enough data to play one minute of content","Very short partial requests do not count"],["Unique consumers are identified by IP address plus user agent","Households behind one IP can be undercounted or overcounted"],["Bots, data-centre traffic, malformed user agents and Apple Watch duplicates are filtered","Raw server hits overstate audience"],["Baked-in ads reach everyone who downloads; dynamic ads are chosen at request time","Only dynamic slots can be targeted and sold programmatically"],["True client-side streaming is outside the guidelines","Streaming counts follow other methods, such as Spotify's"]],"sourceUrls":[[],[],[],[],[]]}