{"page":"/blog/programmatic-dooh-platforms","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Field","What it tells the buyer"],"rows":[["dooh","This is a screen, not a website or app; a request carries site, app or dooh, never two (OpenRTB 2.6)"],["dooh.venuetype, venuetypetax","The venue, here retail.grocery; taxonomy 1 is OpenOOH 1.0 (AdCOM 1.0)"],["imp.qty.multiplier","14.2 impressions will be billed for one play"],["imp.qty.sourcetype, vendor","1 means a measurement vendor supplied the multiplier; vendor names its domain"],["imp.dt","Expected play time in milliseconds since 1 January 1970 (here 12 November 2026, 08:00 UTC)"],["imp.exp","Seconds that may pass between the auction and the play, here one hour"],["pmp.deals","The deal ID and floor agreed in advance; most DOOH trades this way"]],"sourceUrls":[["https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/2.6.md"],["https://github.com/InteractiveAdvertisingBureau/AdCOM/blob/main/AdCOM%20v1.0%20FINAL.md"],[],[],[],[],[]]}