{"page":"/blog/programmatic-dooh-platforms","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Company","Role in programmatic DOOH","Ownership","Facts with dates","Source"],"rows":[["Vistar Media","DSP, SSP, ad server and player for OOH","T-Mobile; deal announced 13 Jan 2025, about $600M; closed 3 Feb 2025","More than 1.1M digital screens from nearly 370 media owners and 3,000+ advertisers at the time of the deal","T-Mobile, 13 Jan 2025; T-Mobile, 5 Mar 2025"],["Hivestack","Ad server, SSP, header bidder and DSP for DOOH","Perion Network (Nasdaq: PERI); completed 12 Dec 2023 for $100M cash plus up to $25M in retention and performance pay","Founded 2017 in Montreal; deployed in 32 countries at acquisition; Perion's DOOH revenue grew 36% in 2025","Perion 6-K, 12 Dec 2023; Perion 20-F, FY2025"],["Broadsign","Screen software and ad server for media owners; SSP (Broadsign Reach); buyer tools including OutMoove","Private; Montreal","Says more than 2.8M static and digital signs run on its platform (company figure, June 2026)","Broadsign history, accessed 9 Nov 2026; PPC Land, 27 Jun 2026"],["Place Exchange","SSP for out-of-home","Broadsign, announced 25 Nov 2025, with a minority investment from Crestline Investors; price n/d","Started inside Intersection and spun out in 2021; CEO said more than 95% of its programmatic buys use deal IDs","Broadsign, 25 Nov 2025; AdExchanger, 25 Nov 2025"],["VIOOH","SSP and marketplace","Launched by JCDecaux on 12 Jun 2018, then 93.5% JCDecaux and 6.5% Veltys; current split n/d","JCDecaux's exclusive SSP; 49 third-party media owners connected in H1 2026","JCDecaux, 12 Jun 2018; JCDecaux H1 2026"],["Displayce","DSP for DOOH; powers JCDecaux's data platform","JCDecaux majority stake since 2022","Founded 2014; says it reaches 2M+ screens in 80 countries (company claim)","Displayce, accessed 9 Nov 2026; JCDecaux, accessed 9 Nov 2026"],["Google Display & Video 360","Omnichannel DSP with DOOH","Alphabet","DOOH opened to all users on 25 Aug 2022, with Hivestack, Magnite, Place Exchange, Ströer SSP, VIOOH and Vistar as exchange partners","Google, 25 Aug 2022"],["The Trade Desk","Omnichannel DSP with DOOH","Public (Nasdaq: TTD)","Buys from 430+ integrated exchanges, publishers and SSPs, across devices that include DOOH","10-K, FY2025"],["Viant","Omnichannel DSP with DOOH","Public (Nasdaq: DSP)","Lists DOOH among its channels and offers DOOH lift reporting","10-K, FY2025"],["Magnite","SSP with DOOH supply","Public (Nasdaq: MGNI)","Named a DOOH exchange partner of DV360 in Aug 2022; current DOOH scale n/d","Google, 25 Aug 2022"],["Ströer SSP","SSP with DOOH supply","Ströer; details n/d","Named a DOOH exchange partner of DV360 in Aug 2022","Google, 25 Aug 2022"],["JCDecaux","Media owner selling programmatically","Public (Euronext Paris: DEC)","Programmatic revenue €102.8M in H1 2026; 350,000+ screens reachable through its stack, including 35,000+ of its own, across 46 countries","JCDecaux H1 2026"],["Geopath","US out-of-home audience measurement","n/d","Says the units it measures can deliver about 101.5 billion impressions a week (company claim)","Geopath, accessed 9 Nov 2026"],["Quividi","Camera-based audience measurement for retail and DOOH","n/d","Since 2006; says it measures 2 billion audience impressions a month in 80 countries (company claim)","Quividi, accessed 9 Nov 2026"]],"sourceUrls":[["https://www.t-mobile.com/news/business/t-mobile-to-acquire-vistarmedia-dooh-advertising","https://www.t-mobile.com/news/business/t-mobile-advertising-acquires-blis-and-closes-vistar-media"],["https://www.sec.gov/Archives/edgar/data/1338940/000117891323003889/exhibit_99-1.htm","https://www.sec.gov/Archives/edgar/data/1338940/000117891326000927/zk2634522.htm"],["https://broadsign.com/our-story/","https://ppc.land/broadsign-and-mirakl-ads-want-to-end-the-online-vs-in-store-retail-media-split/"],["https://www.placeexchange.com/news/broadsign_acquisition","https://www.adexchanger.com/digital-out-of-home/broadsign-acquires-place-exchange-as-the-dooh-category-hits-its-stride/"],["https://echanges.dila.gouv.fr/OPENDATA/AMF/CNS/2018/06/FCCNS164852_20180612.pdf","https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxcom/s3fs-public/blocks/downloadable_file/2026-07/2026%2007%2030%20-%20Half-Year%20Results%202026.pdf"],["https://www.displayce.com/about-us/","https://www.jcdecaux.com/brands/programmatic-jcdecaux"],["https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/"],["https://www.sec.gov/Archives/edgar/data/1671933/000167193326000014/ttd-20251231.htm"],["https://www.sec.gov/Archives/edgar/data/1828791/000182879126000019/dsp-20251231.htm"],["https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/"],["https://blog.google/products/marketingplatform/360/digital-out-of-home-ads-now-in-display-video-360/"],["https://d3k1k88y44k0jy.cloudfront.net/wwwjcdecauxcom/s3fs-public/blocks/downloadable_file/2026-07/2026%2007%2030%20-%20Half-Year%20Results%202026.pdf"],["https://geopath.org/"],["https://quividi.com/"]]}