{"page":"/blog/programmatic-guaranteed-vs-pmp","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Period","PMP share of ANA-tracked programmatic spend","Source"],"rows":[["2023 study","41%","Marketing Dive, 16 December 2024"],["2024 study","59% (66% including CTV)","Marketing Dive, 16 December 2024"],["Q1 2025","64.5%","ANA, 14 August 2025"],["Q2 2025","87.8%","ANA, 14 August 2025"],["Q3 2025","81.6%","ANA via Fiducia, 5 November 2025"],["Q4 2025 to Q2 2026","n/d in the public releases checked","ANA via Fiducia, 6 August 2026"]],"sourceUrls":[["https://www.marketingdive.com/news/programmatic-efficient-transparent-ctv-marketing-ana/735645/"],["https://www.marketingdive.com/news/programmatic-efficient-transparent-ctv-marketing-ana/735645/"],["https://www.ana.net/content/show/id/pr-2025-08-programmatictrans"],["https://www.ana.net/content/show/id/pr-2025-08-programmatictrans"],["https://www.fiducia.eco/post/the-ana-q3-2025-programmatic-transparency-benchmark-reveals-13-6b-in-efficiency-gains-as-programmat"],["https://www.fiducia.eco/post/ana-programmatic-transparency-benchmark-q2-2026-working-media-efficiency-reaches-a-record-45"]]}