{"page":"/blog/retail-media-2027-outlook","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Date","What is fixed","Source"],"rows":[["Amazon retires standalone DSP and Sponsored Ads report pages","31 Dec 2026","Unified reporting replaces them","PPC Land, 29 Oct 2026"],["Walmart folds Vibe.co, its self-serve streaming TV platform, into Walmart Connect","2027","Deal completed 4 Aug 2026; product integration not yet announced","Walmart via Vibe.co, 4 Aug 2026"],["CES 2027, Las Vegas","6 to 9 Jan 2027","Event dates","CTA, ces.tech, accessed 9 Nov 2026"],["NRF 2027: Retail's Big Show, New York","10 to 12 Jan 2027","Event dates","NRF, accessed 9 Nov 2026"],["Instacart winds down its Caper smart-cart business","By end of Q2 2027","Pre-tax charges of $55 million to $80 million","Grocery Dive, 27 Oct 2026"],["Shoptalk Europe, Barcelona","1 to 3 Jun 2027","Event dates","Shoptalk Europe, accessed 9 Nov 2026"],["Cannes Lions","21 to 25 Jun 2027","Event dates","Cannes Lions, accessed 9 Nov 2026"],["7-Eleven Australia expands its in-store screen network","During 2027","Rollout \"will expand further in 2027\"","Supermarket News, 6 Oct 2026"],["IAB Europe finalises in-store measurement and travel media addendum","n/d (comment opened 17 Sep 2026)","Five-zone framework and opportunity-to-see model proposed","ExchangeWire, 17 Sep 2026"],["FTC and 22 states v. Amazon, W.D. Wash. 2:26-cv-03097","Trial date n/d","Case filed 31 Aug 2026","PPC Land, 1 Sep 2026"],["DoorDash closes its Instacart acquisition","End of 2027 or H1 2028","Needs Instacart shareholder vote, Hart-Scott-Rodino clearance, approvals in Canada and Israel","DoorDash, 29 Oct 2026"]],"sourceUrls":[["https://ppc.land/amazon-calls-its-ad-platform-an-agent-but-the-agent-is-still-closed-beta/"],["https://www.vibe.co/blog/whats-new/walmart-completes-acquisition-of-vibeco"],["https://www.ces.tech/"],["https://nrfbigshow.nrf.com/"],["https://www.grocerydive.com/news/instacart-stops-smart-carts-business/872824/"],["https://www.shoptalkeurope.com/"],["https://www.canneslions.com/"],["https://supermarketnews.co.nz/c-store/7-eleven-australia-launches-dedicated-retail-media-network/"],["https://www.exchangewire.com/blog/2026/09/17/iab-europe-advances-in-store-travel-media-measurement-with-new-proposals-open-for-public-comment/"],["https://ppc.land/amazon-charged-advertisers-their-full-bid-79-of-the-time-ftc-says/"],["https://about.doordash.com/en-us/news/doordash-to-acquire-instacart"]]}