{"page":"/blog/retail-media-2027-outlook","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Claim","Who said it","When","Source"],"rows":[["The market is \"maturing and consolidating\" and is weaker at long-term brand building","Alex Brownsell, head of content, WARC","August 2026","The Desk, 19 Aug 2026"],["Amazon's underlying ad growth has stepped down from the low twenties to the high teens","PPC Land analysis of Amazon's Q3 results","29 Oct 2026","PPC Land, 29 Oct 2026"],["In-store media will be \"a big part\" of large retailers' future retail media opportunity","Andrew Lipsman, Media, Ads + Commerce","September 2026","Modern Retail, 11 Sep 2026"],["The merger will let more grocers run their own retail media networks","DoorDash and Instacart (company claim)","29 Oct 2026","DoorDash, 29 Oct 2026"],["Auction transparency becomes a standard contract term at every network in 2027","Our reading","9 Nov 2026","None by design"],["In-store budgets follow standards, not the other way round","Our reading","9 Nov 2026","None by design"]],"sourceUrls":[["https://thedesk.net/2026/08/warc-retail-media-ad-market-to-top-200-billion-as-growth-slows/"],["https://ppc.land/amazon-ad-revenue-growth-drops-to-11-after-prime-day-moves-to-june/"],["https://www.modernretail.co/marketing/walgreens-says-its-focused-on-higher-peforming-ad-placements-as-it-tries-again-with-digital-screens/"],["https://about.doordash.com/en-us/news/doordash-to-acquire-instacart"],[],[]]}