{"page":"/blog/retail-media-2027-outlook","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Quarter","Watch for","Label","Why it matters"],"rows":[["Q4 2026","Amazon's unified reporting cutover on 31 Dec 2026 (PPC Land, 29 Oct 2026)","Scheduled","Sets the buying tools brands start 2027 with"],["Q1 2027","CES (6 to 9 Jan) and NRF (10 to 12 Jan); Amazon Q4 results against \"high teens\" guidance; Hart-Scott-Rodino review of DoorDash-Instacart","Scheduled and forecast","First test of WARC's slowdown call"],["Q2 2027","Caper wind-down complete; Shoptalk Europe (1 to 3 Jun); Cannes Lions (21 to 25 Jun); final IAB Europe in-store standard, if published","Scheduled","Store media and partnership news cluster here"],["Q3 2027","WARC's next commerce media report, if it follows the August 2026 timing; FTC v. Amazon motions","Forecast and our reading","First full-year read on 2027 growth"],["Q4 2027","Earliest DoorDash-Instacart closing window; 7-Eleven Australia screen expansion","Scheduled","Decides whether the merger lands in 2027 or 2028"]],"sourceUrls":[["https://ppc.land/amazon-calls-its-ad-platform-an-agent-but-the-agent-is-still-closed-beta/"],[],[],[],[]]}