{"page":"/blog/retail-media-consolidation","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Date","Event","Layer","Status","Source"],"rows":[["31 Jan 2023","Lowe's takes its network in-house and ends its CitrusAd (Epsilon, Publicis) relationship; keeps Criteo and Yahoo","Ad tech","Done","Marketing Dive, 12 Jan 2023"],["28 Jun 2023","Kroger Precision Marketing announces an in-house self-serve platform, ending its use of Microsoft PromoteIQ","Ad tech","Done","AdExchanger, 28 Jun 2023"],["2024 (day n/d)","Microsoft quietly shuts PromoteIQ, its third-party retail media ad tech business","Ad tech","Done","AdExchanger, 14 May 2025"],["3 Dec 2024","Walmart completes its VIZIO acquisition, about $2.3 billion","Screens and CTV","Completed","Walmart, 3 Dec 2024"],["11 Dec 2024","Albertsons terminates its merger with Kroger after two court rulings block it","Networks","Ended","Retail Brew, 11 Dec 2024"],["3 Apr 2025","WPP acquires InfoSum and places it in GroupM","Data and clean rooms","Completed","InfoSum, 3 Apr 2025"],["28 May 2025","DoorDash acquires Symbiosys, a search and social ad platform","Ad tech","Completed","DoorDash 10-K, FY2025"],["2 Oct 2025","DoorDash completes its Deliveroo acquisition","Networks","Completed","DoorDash, 2 Oct 2025"],["Fall 2025","Walmart's exclusive DSP deal with The Trade Desk ends","Ad tech","Done","Marketing Dive, 1 Jun 2026"],["16 May 2026","Publicis agrees to buy LiveRamp at $38.50 a share","Data and identity","Completed 2 Nov 2026","PPC Land, 2 Nov 2026"],["Jun 2026","Fox agrees to buy Roku, a major streaming platform for offsite CTV","Screens and CTV","Completed 6 Nov 2026","invidis, 15 Jun 2026; Fox, 6 Nov 2026"],["23 Jun 2026","Asda becomes the first retailer outside the US to adopt Amazon Retail Ad Service","Ad tech","Phased rollout","Amazon Ads, 23 Jun 2026"],["23 Jun 2026","Walmart agrees to buy Vibe.co, reported at $1.4 billion","Screens and CTV","Completed 4 Aug 2026","invidis, 24 Jun 2026; Walmart via Vibe.co, 4 Aug 2026"],["1 Jul 2026","Kroger agrees to buy Giant Eagle, owner of Leap Media Group, for $1.65 billion","Networks","Pending (expected 2027)","P2PI, 1 Jul 2026"],["Aug 2026","Albertsons' 3,000-screen store network moves from Stratacache to Creative Realities","Screens","In progress","invidis, 18 Aug 2026"],["25 Aug 2026","Perion agrees to buy PRN, an in-store network in 7,450+ locations, for up to $12 million","Screens","Agreed","PPC Land, 26 Aug 2026"],["23 Sep 2026","Best Buy Ads to run on Amazon Ads programmatic technology from February 2027","Ad tech","Scheduled","Best Buy, 23 Sep 2026"],["Oct 2026","Coopérative U agrees to sell its digital inventory through Unlimitail from January 2027","Shared network","Scheduled","Unlimitail, Oct 2026"],["29 Oct 2026","DoorDash agrees to acquire Instacart, about $17 billion","Networks and ad tech","Pending (end 2027 or H1 2028)","DoorDash, 29 Oct 2026"]],"sourceUrls":[["https://www.marketingdive.com/news/lowes-in-houses-retail-media-network-operations/640267/"],["https://www.adexchanger.com/retail-media/kroger-is-bringing-its-retail-media-ad-tech-in-house/"],["https://www.adexchanger.com/online-advertising/microsoft-invest-formerly-xandr-dsp-and-formerly-appnexus-before-that-will-just-be-formerly/"],["https://corporate.walmart.com/news/2024/12/03/walmart-completes-acquisition-of-vizio"],["https://www.retailbrew.com/stories/2024/12/11/albertsons-terminates-merger-agreement-sues-kroger-following-rulings-to-block-the-deal"],["https://www.infosum.com/blog/wpp-acquires-infosum"],["https://www.sec.gov/Archives/edgar/data/1792789/000179278926000013/dash-20251231.htm"],["https://www.sec.gov/Archives/edgar/data/1792789/000114036125037039/ef20056500_ex99-1.htm"],["https://www.marketingdive.com/news/walmart-connect-expands-offsite-advertising-ambitions-with-yahoo-magnite/821575/"],["https://ppc.land/publicis-acquires-liveramp-the-data-hub-its-agency-rivals-rely-on/"],["https://invidis.com/news/2026/06/opinion-why-fox-buying-roku-matters-for-digital-signage/","https://www.sec.gov/Archives/edgar/data/1754301/000119312526451888/d141597dex991.htm"],["https://advertising.amazon.com/library/news/asda-amazon-ad-tech-partnership"],["https://invidis.com/news/2026/06/ctv-walmart-acquires-vibe-co-for-usd-1-4-billion/","https://www.vibe.co/blog/whats-new/walmart-completes-acquisition-of-vibeco"],["https://p2pi.com/kroger-acquire-giant-eagle-165b"],["https://invidis.com/news/2026/08/retail-media-cri-takes-over-albertsons-from-stratacache/"],["https://ppc.land/perion-acquires-in-store-ad-network-prn-for-up-to-12-million/"],["https://corporate.bestbuy.com/2026/amazon-fire-tv-partnership/"],["https://www.unlimitail.com/news/cooperative-u-chooses-unlimitail-frances-leading-omnichannel-retail-media-player"],["https://about.doordash.com/en-us/news/doordash-to-acquire-instacart"]]}