{"page":"/blog/retail-media-consolidation","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Owner","Networks it runs or is buying","Ad tech and data it owns or rents out","Screens and CTV it owns"],"rows":[["Amazon","Amazon Ads","Amazon Retail Ad Service for other retailers (Asda; Best Buy from Feb 2027); Amazon Marketing Cloud","Fire TV, Prime Video"],["Walmart","Walmart Connect","Walmart DSP (built with The Trade Desk)","VIZIO, Vibe.co"],["DoorDash","DoorDash Ads, Wolt, Deliveroo; Instacart Ads pending","Symbiosys; Carrot Ads pending","None disclosed"],["Publicis Groupe","Unlimitail (joint venture with Carrefour)","Epsilon Retail Media (CitrusAd), LiveRamp, Lotame","None disclosed"],["WPP","None","InfoSum","None disclosed"],["Kroger","Kroger Precision Marketing; Leap Media Group pending","In-house platform (since 2023)","Barrows-built store screens (partner)"]],"sourceUrls":[[],[],[],[],[],[]]}