{"page":"/blog/retail-media-consolidation","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Clause","Question to ask","Why the timeline makes it urgent"],"rows":[["Change of control","Can you terminate without penalty if the vendor is bought by a competitor?","DoorDash and Instacart; Publicis and LiveRamp"],["Data return and deletion","In what format, and how fast, do audiences, logs and models come back?","PromoteIQ's closure; Caper wind-down"],["Data use limits","Can the new owner use your shoppers' data for its own media or clients?","FTC order on LiveRamp"],["Advertiser relationships","Who owns the self-serve accounts brands created on the platform?","Best Buy moving campaigns onto Amazon tools"],["Price and auction logic","Can you see and change reserve prices and fee rules?","FTC v. Amazon over auction pricing, filed 31 August 2026 (TechCrunch)"],["Screen hardware","Does the network keep working if the signage vendor fails?","Albertsons' move off Stratacache"]],"sourceUrls":[[],[],[],[],["https://techcrunch.com/2026/08/31/ftc-accuses-amazon-of-running-a-secret-ad-surcharge-scheme-in-new-lawsuit/"],[]]}