{"page":"/blog/retail-media-jobs-salaries","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Side","Typical titles","What the work involves","Example employers in our sample"],"rows":[["Network (sells media)","Account executive, sales account manager, industry manager, campaign manager, ad ops coordinator, insights and measurement lead, product manager, engineer","Selling to brands and agencies, running campaigns, reporting results, building the ad platform","Amazon Ads, Instacart Ads, DoorDash Ads, Lyft Ads, HelloFresh"],["Brand (buys media)","Retail media manager, e-commerce manager, retail analytics manager, retail sales director for a named retailer","Setting budgets by retailer, planning sponsored products and offsite media, linking spend to sales","Harry's, Dr. Squatch"],["Agency (buys for clients)","Media manager, analyst, activation analyst, data strategy manager or director","Planning and running campaigns across networks, reporting, measurement","Kepler Group, Podean"],["Technology vendor","Customer success manager, strategic engagement manager, solutions consultant","Running campaigns in the vendor's software for brand clients, onboarding, renewals","Pacvue, CommerceIQ"]],"sourceUrls":[[],[],[],[]]}