{"page":"/blog/retail-media-market-size-share","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Publisher","Published","Geography","Year","Figure","Definition used","Source"],"rows":[["WARC (\"Future of Commerce Media 2026\")","19 Aug 2026","Global","2026","$200.4 billion","Retail media ad spend, Amazon included; CTV is 23% of the total","The Desk, 19 Aug 2026"],["WARC","19 Aug 2026","Global","2027","$223.4 billion; +11.5% (+9.8% without Amazon); 15.2% of all ad spend","Same","The Desk, 19 Aug 2026"],["WPP Media (formerly GroupM), This Year Next Year mid-year","10 Jun 2025","Global","2025","$169.6 billion","\"Retail media\" segment of global ad revenue","PPC Land, 10 Jun 2025"],["WPP Media","10 Jun 2025","Global","2030","$252.1 billion; 18% of all ad revenue","Same","PPC Land, 10 Jun 2025"],["WPP Media, December forecast","Dec 2025","Global","2025","$178.2 billion","\"Commerce advertising\", broader than retail media; passed TV for the first time","PPC Land, 18 Jun 2026"],["Omdia","4 Sep 2025","Global","2030","over $300 billion; about 20% of global ad revenue","Retail media network spend","PPC Land, 5 Sep 2025"],["eMarketer","Nov 2025","US","2025","$58.79 billion","US retail media ad spending","eMarketer, Nov 2025"],["eMarketer","Nov 2025","US","2026","$69.33 billion; Amazon and Walmart take over 89% of new dollars","Same","eMarketer, Nov 2025"],["eMarketer (earlier forecast, as cited)","cited 16 Sep 2025","US","2024 and 2028","$51.9 billion (2024) to $97.9 billion (2028)","US retail media ad spending","P2PI, 16 Sep 2025"],["IAB (US), Outlook study","28 Jan 2026","US","2026","+12.1% growth (no dollar total in the public summary)","\"Commerce media\", which includes non-retail networks","PPC Land, 31 Jan 2026"],["IAB Europe, retail media update","7 Oct 2025","Europe","2024","€13.7 billion, +21.1%; €28.8 billion forecast for 2028","Broad scope: about one fifth of European digital spend","PPC Land, 11 Oct 2025"],["IAB Europe, AdEx Benchmark 2025","7 Jul 2026","Europe","2025","€13.314 billion, +16.7%; over 10% of digital spend","Narrower AdEx taxonomy (retailer and e-commerce platforms)","PPC Land, 8 Jul 2026"],["IAB UK and PwC, Digital Adspend H1 2025","22 Sep 2025","UK","H1 2025","£1.5 billion","Online retail media","PPC Land, 26 Sep 2025"],["IAB UK, Digital Adspend H1 2026","Oct 2026","UK","H1 2026","£2.0 billion, +32%","Online retail media","Internet Retailing, 7 Oct 2026"],["Mars United Commerce and Tenet Advisory, IAB Australia summit","Jul 2026","Australia","FY25 and 2030","just over $2 billion (FY25) to $4 billion (2030)","Australian retail media; currency as reported","PPC Land, 28 Jul 2026"]],"sourceUrls":[["https://thedesk.net/2026/08/warc-retail-media-ad-market-to-top-200-billion-as-growth-slows/"],["https://thedesk.net/2026/08/warc-retail-media-ad-market-to-top-200-billion-as-growth-slows/"],["https://ppc.land/wpp-revises-global-ad-forecast-to-1-08-trillion-amid-trade-disruptions/"],["https://ppc.land/wpp-revises-global-ad-forecast-to-1-08-trillion-amid-trade-disruptions/"],["https://ppc.land/wpp-media-sees-ai-as-advertisings-1-3-trillion-growth-engine-in-2026/"],["https://ppc.land/retail-media-projected-to-capture-20-of-global-ad-revenue-by-2030/"],["https://www.emarketer.com/content/retail-media-ad-spending-forecast-trends-h2-2025"],["https://www.emarketer.com/content/retail-media-ad-spending-forecast-trends-h2-2025"],["https://p2pi.com/grocery-retail-media-networks-journey-side-hustles-strategic-engines"],["https://ppc.land/iab-forecasts-9-5-ad-growth-as-marketers-shift-toward-agentic-ai/"],["https://ppc.land/european-retail-media-spending-reaches-eu13-7-billion-with-21-1-growth/"],["https://ppc.land/iab-europe-retail-media-gains-16-7-as-video-passes-half-of-eu-display/"],["https://ppc.land/uk-retail-media-spending-drives-digital-ad-growth-to-45-billion-by-2026/"],["https://internetretailing.net/retail-media-hits-2bn-as-uk-ad-spend-jumps-32-in-h1/"],["https://ppc.land/retail-medias-2bn-australian-market-faces-measurement-gap-iab-summit-told/"]]}