{"page":"/blog/retail-media-market-size-share","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Market","Year","Amazon","Walmart","All other networks","Source"],"rows":[["US","2025","78%","7.5%","14.5%","Walrus Intelligence, cited by WARC (The Desk, 19 Aug 2026)"],["US","2025 (as presented)","about 77%","about 7%","about 15%","eMarketer, cited in a presentation (PPC Land, 30 Jul 2025)"],["US (digital)","as cited","77.3%","n/d","n/d","eMarketer, cited by P2PI, 16 Sep 2025"],["France, Germany, Italy, Spain, UK","2025","more than two thirds in each","n/d","n/d","WARC (The Desk, 19 Aug 2026)"]],"sourceUrls":[["https://thedesk.net/2026/08/warc-retail-media-ad-market-to-top-200-billion-as-growth-slows/"],["https://ppc.land/australian-retail-media-set-to-triple-us-growth-rates-despite-global-consolidation-trends/"],["https://p2pi.com/grocery-retail-media-networks-journey-side-hustles-strategic-engines"],["https://thedesk.net/2026/08/warc-retail-media-ad-market-to-top-200-billion-as-growth-slows/"]]}