{"page":"/blog/retail-media-network-platforms-compared","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Platform (owner, HQ/region)","Onsite sponsored products","Display","Offsite","In-store","Self-serve portal","Clean room","Measurement, incrementality","Data residency options","Self-hosting option","Pricing model (public)","Notable retailer customers (source)"],"rows":[["Criteo Commerce Max and Commerce Grid (Criteo, Paris; redomicile to Luxembourg announced 31 Oct 2025 (Criteo, 31 Oct 2025))","Yes (Criteo, 19 May 2026)","Yes","Yes (Commerce Max DSP; Google SA360 demand in beta since 10 Sep 2025 (Criteo))","n/d","Yes","n/d","n/d on certification","n/d","No","Percentage of spend plus platform fees (vendor comparison, Osmos, 4 Jun 2026)","\"Over 200\" retailers (Criteo, 10 Sep 2025); Lidl (19 May 2026); Loblaw Advance, 18M PC Optimum members, 2,500 stores (5 Aug 2026); Massmart (22 Jul 2026); Hyundai Department Store (8 Apr 2026); DoorDash Canada (16 Apr 2026); Zepto (21 Aug 2025); Target Roundel and Costco onsite (Tinuiti, 18 May 2026)"],["Kevel (Kevel, US; founded 2010 as Adzerk, first office Durham NC (Kevel, about))","Yes (Ad Server APIs, catalog ingestion)","Yes","Audience activation offsite; KRX exchange for external demand (Kevel)","Yes (owned inventory in-store)","Yes (Kevel Console)","n/d","Forecast and AI yield tools; incrementality n/d","n/d; SOC 1, SOC 2, GDPR and CCPA badges; vendor is data processor (Kevel)","No","SaaS, no revenue share (vendor comparison, Osmos, 4 Jun 2026)","Home Depot, Chewy, Dollar General, Sonae MC, El Corte Inglés, bol, Edmunds, PayPal, Lyft (logos, Kevel, accessed 17 Oct 2026); acquired Velocidi 2022 and Nexta 2025 (Kevel, about)"],["Topsort (Topsort Technologies, Palo Alto; founded 2021; 120+ staff (Topsort, about))","Yes (Sponsored Listings, Sponsored Brands)","Yes (display, native, video)","Yes (added 2025)","Yes (added 2025)","Yes (Core Platform; Toppie DSP)","n/d","Attribution and quality score in T-Engine; incrementality n/d; auction latency \"<5 ms\" (vendor claim)","n/d; SOC 1, SOC 2, ISO 27001 (Topsort)","No","n/d","Falabella, H-E-B, Weee!, Liverpool (case studies); Staples, Poshmark, DoorDash, Magalu, Cencosud, Coles, Big W, OBI, CDON, Glovo, Just Eat Takeaway (logos, Topsort, accessed 17 Oct 2026)"],["Mirakl Ads (Mirakl SAS, Paris legal entity (Mirakl))","Yes","Yes (display, shoppable, video)","Partner: Google Shopping when onsite fills (Mirakl Ads)","Yes (shelf and in-store placements)","Yes","n/d","Vendor results only (Jumia +28% ad revenue, +12% GMV)","n/d","No","n/d; floor price per category","Maisons du Monde, Secret Sales, Shop Simon, Vente-unique, Jumia, Worten, Debenhams, Stadium, Rue du Commerce, Retif, Rakuten, Adorama (Mirakl Ads, accessed 17 Oct 2026)"],["Epsilon Retail Media, ex-CitrusAd (Epsilon, Publicis Groupe, US)","Yes (sponsored products, banners, brand pages)","Yes","Yes, via Epsilon CORE ID, \"300m+\" IDs (vendor claim)","n/d (claims in-store sales effect only)","Yes (\"first end-to-end, self-serve retail media platform\", vendor claim)","Epsilon lists a data clean room product; link to retail media n/d (Epsilon)","Real-time reporting; incrementality n/d","n/d","No","n/d","100+ retailers, 32 countries, 15bn ad requests a month, 3.5k active brands (vendor claims); logos Carrefour, Woolworths, REWE, Target, Sainsbury's, Tesco, Ocado, Gopuff, Casey's, Wawa, Hy-Vee, Petco, Coles, Argos, Metro (CitrusAd, accessed 17 Oct 2026)"],["Moloco Commerce Media (Moloco, US; founded 2013; 850+ staff; 13 offices (Moloco, about))","Yes (CARA AI decisioning)","Yes (display, video)","n/d","n/d","Yes (advertisers manage on the retailer's platform)","n/d","SKU-level reporting, A/B tests, holdout-based incrementality; IAB Europe certified for onsite display and sponsored products (IAB Europe, 7 Oct 2026)","n/d; SSO, MFA, RBAC","No","n/d; one customer cites a cost-per-order model","Costco, Olive Young, SSG, Yogiyo, Wayfair, W Concept, ManoMano (Moloco, accessed 17 Oct 2026); Costco AI optimization (Tinuiti, 18 May 2026)"],["Vantage (Vantage, Canada/US; HQ n/d)","Yes (onsite)","Yes","Yes","Yes","n/d","n/d","n/d","n/d","No","n/d","Home Depot, Canadian Tire, SportChek, Marks (logos); Triangle Retail Media partnership (Vantage, 19 Mar 2026)"],["Koddi (Koddi, founded Fort Worth TX 2013; Düsseldorf office 2016 (Koddi, about))","Yes (sponsored listings)","Yes","Yes (Koddi SSP for Advertisers via any DSP)","Yes (in-store screens and audio via Koddi SSP)","n/d","n/d","\"Measurement, optimization and AI-powered operations\" (vendor); contributor to IAB Europe travel measurement addendum (IAB Europe, 17 Sep 2026)","n/d","No","n/d","No retailers named; \"four of the eight billion-dollar commerce media networks\" (vendor claim, 2024) (Koddi, about)"],["Zitcha (Zitcha; offices Sydney, Melbourne, London, Chicago, New York (Zitcha, contact))","Yes","Yes","Yes (Meta, Google Ads, Pinterest, TikTok, Snapchat integrations)","Yes (Broadsign integration)","n/d (Brand Hubs workspace)","n/d","\"Measured by the retailer\"; Margin Manager in beta (Zitcha)","n/d","No","n/d","None named on site; Pentaleap partnership (Pentaleap)"],["Pentaleap (Pentaleap GmbH, Germany (Pentaleap))","Yes (unified ranking of sponsored and organic; sponsored-product ad serving)","n/d","Access to search and programmatic demand (vendor claim)","Omnichannel orchestration (vendor)","n/d","n/d","H1 2026 Sponsored Products Benchmarks Report (vendor)","n/d","No; \"compatible with any retail media ad server\"","n/d","The Home Depot, Macy's (selected Pentaleap), CVS (Pentaleap, accessed 17 Oct 2026)"],["Osmos (Osmos; HQ n/d; customers in 11 countries (Osmos))","Yes (Product Ads)","Yes (display, video)","Yes (white-label DSP, Audience Exchange)","Yes (Retail Media CMS, footfall analytics, programmatic DOOH)","Yes (Brand Self-Serve)","n/d","Brand lift, geo, audience and synthetic holdouts (vendor)","n/d","No","Per-spend/platform model, terms on request (vendor's own comparison, Osmos, 4 Jun 2026)","bigbasket, Tata 1mg, Apollo 24"],["Streaem (VML, WPP; Netherlands origin)","n/d","n/d","n/d","n/d","n/d","n/d","n/d","n/d","No","n/d","n/d; streaem.com redirects to vml.com/streaem (checked 17 Oct 2026)"],["Instacart Carrot Ads (Instacart, US)","Yes (Instacart ad formats on retailer properties)","n/d","n/d","n/d","Yes (Instacart Ads Manager)","n/d","Instacart reporting; n/d on certification","n/d","No","n/d","Gopuff, on joining the Instacart Marketplace (Instacart, 22 Sep 2026)"],["Amazon Retail Ad Service (Amazon Ads, US; beta)","Yes (search, browse, product detail pages)","n/d","n/d","n/d","Brands manage campaigns; retailer console with fill rate, CPC, CTR, ROAS by advertiser and keyword","\"Privacy-safe data collaboration environment powered by AWS\" (Amazon Ads)","Attributed sales and ROAS in console","n/d (AWS)","No","n/d","Asda, first UK retailer; Macy's (Amazon Ads, accessed 17 Oct 2026; Tinuiti, 18 May 2026)"],["Microsoft PromoteIQ (Microsoft, US)","Historical","Historical","Historical","n/a","Historical","n/a","n/a","n/a","No","n/a","Domain promoteiq.com does not resolve (checked 17 Oct 2026); listed as a legacy platform (Tinuiti, 18 May 2026)"],["Symbiosys (DoorDash, US)","No (offsite only)","No","Yes (search, social and video sponsored products driving to retailer pages; collaborative bidding)","No","Yes (self-service console)","n/d","Closed-loop with online and in-store sales (vendor claim)","n/d","No","SaaS, codeless (vendor)","Best Buy Ads via Symbiosys/DoorDash for Meta self-service (Tinuiti, 18 May 2026); \"now a DoorDash company\" (Symbiosys, accessed 17 Oct 2026)"],["Rokt (Rokt, US)","No (transaction-moment placements: cart, review, payment, confirmation)","Yes (Rokt Ads)","No","No","n/d","Rokt mParticle CDP","Pay-for-outcomes reporting (vendor)","n/d","No","Pay for outcomes; partnership model for e-commerce partners (Rokt, accessed 17 Oct 2026)","PayPal, Uber, Ticketmaster, Fanatics, Petco (logos); BJ's, Newegg, Booking.com (case studies) (Rokt)"],["Self-hosted stack (retailer-owned; vendor-neutral row)","Yes, if the retailer runs an ad server with catalogue and relevance ranking","Yes","Yes, through an owned or white-label DSP (White-label DSP deployment guide)","Yes, if the screen CMS exposes OpenRTB or a booking API","Must be built or licensed","Owned clean room with PAIR and ADMaP (Clean room architectures compared)","Whatever is built; must meet IAB/MRC and IAB Europe disclosure rules (IAB/MRC, Jan 2024)","Full control","Yes","Capital, license and staff cost; no take rate on media","Kroger Precision Marketing is powered by its own 84.51° unit (Tinuiti, 18 May 2026)"]],"sourceUrls":[["https://www.criteo.com/news/press-releases/2025/10/criteo-announces-intention-to-redomicile-to-luxembourg-and-list-ordinary-shares-on-nasdaq/","https://www.criteo.com/news/press-releases/2026/05/criteo-partners-with-lidl-to-expand-onsite-retail-media/","https://www.criteo.com/news/press-releases/2025/09/criteo-and-google-announce-onsite-retail-media-integration/","https://osmos.ai/blog/build-vs-buy-retail-media-ad-tech-stack-2026","https://www.criteo.com/news/press-releases/2026/08/criteo-and-loblaw-advance-partner-to-expand-advertiser-access-to-premium-retail-media-network/","https://www.criteo.com/news/press-releases/2026/07/massmart-accelerates-retail-media-offering-in-south-africa-with-criteo/","https://www.criteo.com/news/press-releases/2026/04/criteo-partners-with-hyundai-department-store-to-strengthen-retail-media-business/","https://www.criteo.com/news/press-releases/2026/04/criteo-and-doordash-expand-partnership-to-canada-as-on-demand-delivery-of-grocery-and-retail-items-accelerates/","https://www.criteo.com/news/press-releases/2025/08/criteo-and-zepto-partner-to-drive-the-next-wave-of-quick-commerce-in-india/","https://tinuiti.com/blog/ecommerce/retail-media-networks/"],["https://www.kevel.com/about","https://www.kevel.com/","https://osmos.ai/blog/build-vs-buy-retail-media-ad-tech-stack-2026"],["https://www.topsort.com/about","https://www.topsort.com/"],["https://www.mirakl.com/","https://www.mirakl.com/products/mirakl-ads"],["https://www.epsilon.com/us/products-and-services/retail-media-network","https://www.citrusad.com/"],["https://www.moloco.com/about","https://iabeurope.eu/moloco-becomes-first-ad-tech-company-to-achieve-iab-europe-retail-media-certification-marking-major-expansion-of-the-programme/","https://www.moloco.com/products/moloco-commerce-media","https://tinuiti.com/blog/ecommerce/retail-media-networks/"],["https://www.gotvantage.com/"],["https://www.koddi.com/about","https://iabeurope.eu/iab-europe-in-store-and-travel-media-measurement-open-for-public-comment/"],["https://www.zitcha.com/contact","https://www.zitcha.com/","https://www.pentaleap.com/"],["https://www.pentaleap.com/"],["https://www.osmos.ai/","https://osmos.ai/blog/build-vs-buy-retail-media-ad-tech-stack-2026"],[],["https://company.instacart.com/pressreleases"],["https://advertising.amazon.com/retail-ad-service","https://tinuiti.com/blog/ecommerce/retail-media-networks/"],["https://tinuiti.com/blog/ecommerce/retail-media-networks/"],["https://tinuiti.com/blog/ecommerce/retail-media-networks/","https://www.symbiosys.ai/"],["https://www.rokt.com/"],["https://www.iab.com/wp-content/uploads/2024/01/IAB_Retail_Media_Measurement_Guidelines_January2024.pdf","https://tinuiti.com/blog/ecommerce/retail-media-networks/"]]}