{"page":"/blog/retail-media-network-revenue-benchmarks","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Lever","Dated example from a leading network","Why it moves revenue"],"rows":[["Offsite reach on the buyer's own platforms","Walmart Connect audiences on VIZIO inventory through Yahoo DSP and Magnite, a closed proof of concept announced 28 May 2026 (Walmart Connect, 28 May 2026) and in Google DV360 for YouTube from 11 June 2026 (PPC Land, 11 Jun 2026)","Lets brand and video budgets buy retailer audiences without a new seat"],["Self-serve tools","Tesco Media launched Ad Manager, a self-service platform for sponsored products, at its 2026 Upfront (Grocery Trader, 9 Oct 2026)","Brings in the long tail of smaller suppliers at low sales cost"],["Measurement buyers trust","Walmart's Sponsored Search metrics accredited by the MRC on 16 October 2025 (Walmart Connect); Nectar360 certified by IAB Europe on 1 July 2026 (Nectar360, 1 Jul 2026)","Moves budget from test lines to annual plans"],["Supplier relationships","Kroger said closer work between merchandising and media teams expanded ad inventory, and its media profit rose 24% in Q2 2026 (Osmos citing Digiday, 12 Oct 2026)","Ties media to the joint business plan, so spend renews"]],"sourceUrls":[["https://www.walmartconnect.com/resources/articles/2026/expanding-access-to-walmart-first-party-data-across-leading-platforms","https://ppc.land/walmart-connect-brings-real-purchase-data-into-google-dv360-for-youtube-ads/"],["https://grocerytrader.co.uk/tesco-media-unveils-new-ad-platform-shoppable-formats-and-smarter-in-store-media/"],["https://www.walmartconnect.com/resources/articles/2025/walmart-connects-sponsored-search-earns-mrc-accreditation","https://www.nectar360.co.uk/news/iab-europe-retail-media-certification/"],["https://www.osmos.ai/blog/retail-media-business-case-margin-not-revenue-2026"]]}