{"page":"/blog/rtb-bidder-architecture","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Date","Source","What it shows"],"rows":[["19 Mar 2014","Google Cloud Platform Blog","Cloud-hosted bidders on AdX got 100 ms of processing time and free transit"],["18 Jun 2015","Xu et al., Smart Pacing, KDD 2015","Budget pacing learned from data, implemented in a production DSP"],["7 Oct 2016, revised 15 Jul 2017","Wang, Zhang and Yuan, RTB monograph","Academic survey of RTB auctions, bid optimisation and pacing"],["10 Nov 2021","AWS for Industries","Aerospike benchmark; The Trade Desk at 32 million writes a second (company claim)"],["26 Jan 2023 (created)","AWS real-time bidder guidance","Open-source reference bidder: EKS, DynamoDB or Aerospike, Kinesis"],["5 Oct 2023","Redpanda","DSP reference design with a 20 to 30 ms response target"],["2 Jul 2024","Aerospike","Profile lookups within about 10 ms (company claim)"],["11 Feb 2025","Aerospike, Adform story","900,000 to 1.8 million bid requests a second; Kafka plus Aerospike (company claim)"],["23 Oct 2025","AWS RTB Fabric launch","Managed private RTB network with inline modules (company claim)"],["21 Jul 2026","AWS for Industries, Axel Springer","Self-hosted Prebid Server moved onto RTB Fabric"]],"sourceUrls":[["https://cloudplatform.googleblog.com/2014/03/optimizations-to-google-cloud-platform-for-real-time-bidding-on-doubleclick-ad-exchange.html"],["https://arxiv.org/abs/1506.05851"],["https://arxiv.org/abs/1610.03013"],["https://aws.amazon.com/blogs/industries/running-ad-tech-workloads-on-aws-with-aerospike-at-petabyte-scale"],["https://github.com/aws-solutions-library-samples/guidance-for-building-a-real-time-bidder-for-advertising-on-aws"],["https://www.redpanda.com/blog/reference-architecture-demand-side-platform-adtech"],["https://aerospike.com/blog/user-profile-store-rtb"],["https://aerospike.com/resources/customer-stories/adform/"],["https://aws.amazon.com/about-aws/whats-new/2025/10/aws-rtb-fabric-generally-available"],["https://aws.amazon.com/blogs/industries/how-axel-springer-transformed-ad-monetization-by-migrating-from-client-size-bidding-to-aws-rtb-fabric/"]]}