{"page":"/blog/switch-ad-servers-without-losing-adx-demand","modified":"2026-10-18","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Item","Pre-remedies path (today)","Post-remedies path (after Effective Date plus 6 to 15 months)"],"rows":[["Where the AdX bid enters","Only inside a Google Ad Manager account","Prebid Server (AdX adapter) or the rival ad server directly (PPC Land, 6 Oct 2026)"],["Role of GAM during migration","Stays live as the AdX demand source; new server handles direct and header bidding, with remnant passed to GAM","Optional; can be retired for open-web display once the adapter is live"],["Direct and programmatic direct","Stay in GAM or move to the new server; programmatic guaranteed stays in GAM","Programmatic guaranteed and preferred deals routable through Prebid at 15 months (PPC Land, 6 Oct 2026)"],["Data","Data Transfer (paid, 60-day purge) and Ad Manager API exports (Google Help)","Free configuration and historical export within 3 months; AdX win-and-loss bid data and 7-day auction file within 12 months (PPC Land, 6 Oct 2026)"],["Contract","Bundled AdX and DFP terms","Separate contracts from 6 months; written notice that the bundle is optional within 3 months (PPC Land, 6 Oct 2026)"],["Fees on the AdX path","20% AdX take rate, plus any second-hop cost (Dkt. 1858, p. 4)","AdX revenue share may not vary by path (Dkt. 1858, p. 74)"],["Video, CTV, in-app","Unchanged","Unchanged: excluded from the order (PPC Land, 17 Sep 2026)"]],"sourceUrls":[["https://ppc.land/doj-seeks-6-months-google-12-to-open-its-ad-exchange-to-rivals/"],[],["https://ppc.land/doj-seeks-6-months-google-12-to-open-its-ad-exchange-to-rivals/"],["https://support.google.com/admanager/answer/1733124","https://ppc.land/doj-seeks-6-months-google-12-to-open-its-ad-exchange-to-rivals/"],["https://ppc.land/doj-seeks-6-months-google-12-to-open-its-ad-exchange-to-rivals/"],["https://www.courthousenews.com/wp-content/uploads/2026/09/google-judge-memo.pdf"],["https://ppc.land/google-faces-six-year-worldwide-ad-tech-decree-instead-of-adx-sale/"]]}