{"page":"/blog/tcf-consent-string-lawful-basis","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Option","What it gives the business","What stays open","How hard it is to reverse"],"rows":[["Consent for every advertising purpose","Uses a single basis across the chosen advertising purposes.","Interface, scope and proof still matter for each purpose.","Configuration changes are possible, with downstream synchronization work."],["Consent for personalization and legitimate interest for measurement","Splits choice and assessment by purpose.","The basis for the measurement operation and effect of objections need review.","Measurement and personalization may be adjusted separately."],["Publisher restrictions forcing consent for selected vendors","Narrows the basis signaled to specified vendors.","Participant settings and actual processing remain separate facts.","Restrictions can change with the vendor list and user interface."]],"sourceUrls":[[],[],[]]}