{"page":"/blog/telecom-media-networks","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Data type","Examples","US rule","How T-Mobile and Verizon ask (2026 notices)","Ad use"],"rows":[["CPNI","Numbers called, call times, network location, usage tied to a voice line","47 U.S.C. 222(c)(1), (h)(1); opt-in for most marketing (47 CFR 64.2007(b))","Opt-in: T-Mobile \"Tailored Offers and Ads\" (T-Mobile, June 2026); Verizon \"Custom Experience Plus\" (Verizon, October 2026)","Segments shared with brands only for opted-in customers"],["Broadband and app activity","Domains visited, apps installed and used, mobile ad IDs","Not CPNI after the Sixth Circuit's January 2025 ruling; state privacy laws apply, with opt-in in Maine for broadband","Opt-out: T-Mobile \"Relevant Ads\" (app use and ad ID); Verizon \"Custom Experience\" (domains and apps) and \"Relevant Online Advertising\" for Fios","Interest segments; sold or shared unless the customer opts out"],["Aggregate customer information","Counts by area, group or service with identities removed","Usable for other purposes (47 U.S.C. 222(c)(3), (h)(2))","Verizon says it may provide \"business and marketing insights\" from aggregated data (Verizon)","Planning, footfall and audience reports"]],"sourceUrls":[["https://www.law.cornell.edu/uscode/text/47/222","https://www.law.cornell.edu/cfr/text/47/64.2007","https://www.t-mobile.com/privacy-center/our-practices/privacy-policy","https://www.verizon.com/about/privacy/full-privacy-policy"],[],["https://www.law.cornell.edu/uscode/text/47/222","https://www.verizon.com/about/privacy/full-privacy-policy"]]}