{"page":"/blog/telecom-media-networks","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Use","United States","EU","UK"],"rows":[["Market the carrier's own telecom plans using call data","CPNI with opt-out approval (64.2007(b))","Traffic data only with prior consent (Art. 6(3))","Same as EU (PECR reg. 7)"],["Third-party ads targeted on call or network location data","Opt-in approval; \"express prior authorization\" for call location (222(f))","Consent, and only for a value-added service; otherwise anonymise (Art. 9)","Same as EU (PECR reg. 14)"],["Third-party ads on app and browsing signals","State privacy laws: notice and opt-out of sale, sharing or targeted ads; opt-in for broadband in Maine","GDPR basis plus Art. 5(3) consent for device access","UK GDPR plus PECR consent for device access"],["Ads on in-store screens without personal data","General advertising law","General advertising law","General advertising law"],["Aggregate footfall or audience reports","Permitted for aggregate data (222(c)(3))","Anonymised location only (Art. 9)","Anonymised location only"],["Identity signals for publishers","Not offered by US carriers in our sources","Utiq: consent on each participating site","Utiq operates in the UK"]],"sourceUrls":[["https://www.law.cornell.edu/cfr/text/47/64.2007","https://www.legislation.gov.uk/eudr/2002/58/article/6","https://www.legislation.gov.uk/uksi/2003/2426/regulation/7"],["https://www.law.cornell.edu/uscode/text/47/222","https://www.legislation.gov.uk/eudr/2002/58/article/9","https://www.legislation.gov.uk/uksi/2003/2426/regulation/14"],[],[],["https://www.law.cornell.edu/uscode/text/47/222","https://www.legislation.gov.uk/eudr/2002/58/article/9"],[]]}