{"page":"/blog/the-trade-desk-fees","modified":"2026-11-10","license":"https://creativecommons.org/licenses/by/4.0/","columns":["Fee line","Who pays","What is public","Source (date)"],"rows":[["Platform fee","Advertiser or agency","Percentage of total spend; rate per contract; implied 21.6% blended in 2025","10-K, FY2025"],["Audience Unlimited (data)","Advertiser or agency","3.3% or 4.4% of impression cost in Control Mode; included in Performance Mode; a la carte data still available","PPC Land, 29 Sep 2025"],["A la carte data segments","Advertiser or agency","Priced by each data vendor; rates n/d","PPC Land, 29 Sep 2025"],["Predictive Clearing (bid shading)","Advertiser or agency","Charged as a share of the savings when the bid is lowered; rate n/d","AdExchanger, 5 Mar 2026"],["Performance features in Control Mode","Advertiser or agency","Priced a la carte; rates n/d","PPC Land, 29 Sep 2025"],["OpenPath","Publisher","Flat 4.5% fee","PPC Land, 2 Jul 2026"],["Exchange or SSP fee","Publisher, out of the clearing price","Set by each SSP; not a TTD fee","Industry studies in the ad tech tax explained"]],"sourceUrls":[["https://www.sec.gov/Archives/edgar/data/1671933/000167193326000014/ttd-20251231.htm"],["https://ppc.land/the-trade-desk-launches-data-marketplace-overhaul-with-ai-scoring/"],["https://ppc.land/the-trade-desk-launches-data-marketplace-overhaul-with-ai-scoring/"],["https://www.adexchanger.com/the-big-story/will-the-trade-desk-right-size-its-margins/"],["https://ppc.land/the-trade-desk-launches-data-marketplace-overhaul-with-ai-scoring/"],["https://ppc.land/the-trade-desk-gains-first-dutch-publisher-for-openpath-at-4-5-fee/"],[]]}